Hercules, CA: Organic Search vs Paid Search

Ever struggle with deciding on which method to focus regarding visibility and traffic getting: Organic Search vs Paid Search? Where are you on the choice of SEO vs Paid Search? Both are good sources of traffic if you know what you’re doing. Both have costs, highlighting the importance of knowing your options and being clear as to identifying the targeted objectives.

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Organic SEO are the larger results, displayed on the left side of the SERPS pages. Organic Local SEO methods and their benefits stay with you, or your Hercules, CA – Bay Area business. And the properties and optimized content that you own, are yours to keep and use forever, and they can keep working for you forever in many if not all instances. I’m talking about good natural, content, that gives pure value, and that the search engines like and rank naturally in the organic search results.

Hercules, CA – Organic SEO Optimization

Approximately 85% of visitors prefer to go immediately to the organic results, leaving around 15% of visitors who go for the paid ads. Organic results attract more visitors because of TRUST. The sites displayed in the natural results have been vetted by the search engines, and crawled and cross checked with algorithms that weed out web properties that are shallow and thin, inactive, or are not reputable. The winning websites and properties are mostly those that are complete with profiles, and supported by social platforms and accounts, and/or are actively moving and updating and improving the quality of their content.

Paid Ads are the smaller results displayed on the right side of the search engine results pages (SERPS) and can get immediate results, but… the results stop when the paid ads are stopped. Keep paying, and your ads continue to be displayed.

Web Properties, Channels and Accounts, combined with good keyword research, and well thought out content are Assets that have real value, and could serve you for years vs paid ads that are here today and gone tomorrow, or until you stop any ad campaign. The more properties, platforms and accounts that you have carefully created, deployed and maintained, the more assets you have that work day and night, telling your story, bringing in new prospects and returning established customers. Also the more properties, platforms and accounts that are in play, the more they can also be used to compliment each other and work together to increase their power and authority, rank and visibility.

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Search Engine Optimization when done well will attract people to your site that are looking for what you are offering because they searched for a keyword or phrase that is related to your content. Good, consistent and proper optimization will contribute to online and offline sales and conversions, and greater brand and name recognition. It will contribute to leads, and persuade visitors to sign up for your newsletters, register for your seminars, and take the actions you desire.

Also important, are the layers of vital details within the content, like Titles, Headers, Meta, Media and Images, which must be identified, set up and structured correctly, before the search engines will relate your site and place it properly for users to view. SEO in the Bay Area can provide an excellent ROI and is highly recommended for increasing the visibility and recognition of your brand and services and products.

On the other hand, Paid Ads do require proper keyword research, and some meta optimization. If there’s a landing page that must be set up, there is at minimum some conversion-optimized content that must be created. The upside of paid ads is that they have immediate exposure and visibility, however the ad copy must attract and convert.

SEO can be acquired flexibly as a larger comprehensive package or by addressing one or a few elements at a time, and built upon, similar to snapping Lego’s creations together. And it should be recognized that some Businesses and Individuals choose to use both Organic SEO and Paid Ads.

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